For Those Who Carry Cold Like a Badge of Honor.
There are moments on the trail — or the riverbank, or the back of a dusty tailgate — when someone quietly becomes the hero of the day. Not by slaying dragons or scaling cliffs, but by unhooking a magnetic seal and unveiling ice-cold salvation.
Enter the YETI Hopper M30, a soft cooler built for people who wander off the map on purpose and still expect their drinks to be frosty when they return.
Engineered with YETI’s nearly obsessive attention to durability, the Hopper M30 doesn’t merely “hold ice.” It defies heat, shrugs off sharp rocks, and treats rough handling like a compliment. The wide-mouth magnetic opening snaps shut with the confidence of a bank vault. Haul handles feel like they were woven from riverboat tow lines. And when filled to the brim — up to 42 cans or 32 pounds of ice — it carries like a loyal companion who never complains about the load.
Slide in a bottle of wine (it fits), or restock it with the essentials for an afternoon that might accidentally turn into an expedition. Wherever you set it down, people will assume you’ve just come back from someplace interesting.
Dimensions
Exterior: 25.2" × 11.9" × 17.3"
Interior: 17.3" × 9.1" × 14.4"
Capacity: 42 cans (only) or 32 lbs of ice (only)
Wine bottle compatible.
Frequently Asked Questions
What is a YETI Hopper M30?
The YETI Hopper M30 is a high-performance, soft-sided portable cooler designed for maximum durability, impressive ice retention, and easy loading. Its standout feature is the MagShield Access, a powerful magnetic closure that creates a wide, hands-free opening and seals itself automatically. It’s built to be tough, waterproof, and adventure-ready.
How long does the YETI Hopper M30 hold ice?
Under typical use, the Hopper M30 can keep ice for 24–36 hours, depending on temperature, how often it’s opened, and how full it is. Packing it completely full, pre-chilling the cooler, and minimizing warm air exposure can stretch that timeframe even longer.
How do you clean a YETI Hopper M30?
Cleaning is simple:
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Rinse the interior with warm water and mild soap.
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For stubborn spots, use a soft brush or sponge.
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Rinse thoroughly and let it air dry with the lid open.
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Avoid bleach, harsh chemicals, or machine washing — the Hopper prefers gentler treatment, even if you don’t.
Where is the serial number on a YETI Hopper M30?
The serial number (or lot code) is typically located inside the cooler, either printed near the opening seam or on the interior wall near the base. Look for a small, heat-pressed code or sticker — it’s intentionally subtle but essential for warranty registration.
